Dr. Dennis Gross Deep Cream Sample Card Visualizations
- 3D modelling and Visualization
- Media Assets
Client
Dr. Dennis Gross Skincare
2017
3D models and visuals created of new C + Collagen Deep Cream and C + Collagen Brighten & Firm Eye Cream. Final production visuals were used for their new product launch in Sephora stores, social media, ads and sample card send outs.
STUDIO School House
ROLE 3D Modelling and visuals/renders
ART DIRECTION Armando Maldonado
CREATIVE DIRECTION Christopher Skinner
Programs Used:
Rhino 3D
Blender
Adobe Photoshop
Tasked by the skincare company Dr. Dennis Gross, we were to create a photoshoot highlighting their two newest products. They wanted the photo shoot to highlight the new products technology which was to give the skin an energy and bring it “back to life”. The overall feel of their product campaign was grounded in the idea of the “energy” of the Vitamin C + Collagen and bringing back the brightness of one’s skin.
Originally, the use of 3D for this project was to only be used as a way to create an accurate mock up of how we would shoot the final images. For our next step we discussed ideas of how we could capture the “energy” of the product in a photoshoot and iterated on various ideas. We knew it could wind up being rather expensive and so we wanted to rethink our overall approach.
But what if…
We could do this entirely digitally. Would it still work?
After many digital iteration tests, test photo shoots, and weighing out the cost barriers between keeping it all digital vs going a more tangible route, we felt we could achieve the goals of making it impactful while capturing the look we wanted of an actual photo shoot, all while keeping it 100% digital.
Clay render of the Deep Cream serum product.
Clay render of the Brighten & Firm Eye Cream.
Final rendered & comped visual for the Deep Cream Serum.
Final rendered & comped visual for the Brighten and Firm Eye Cream.
Final rendered & comped secondary visual for the Brighten and Firm Eye Cream.
In the end we achieved the look we wanted to get across from our original photo shoot ideas and we were successful in keeping it 100% digital. The client was thrilled with the deliverables and it turned us on to a new idea of not always having to rely on creating expensive photo shoots.